Most marketing teams use AI in the narrowest way possible: drafting a post, or rewording a sentence. That surface-level use hides where the real value sits — reading audience behaviour, building a coherent strategy, generating enough ad variants for a test that actually means something, and lifting conversion with decisions grounded in data instead of instinct.

This programme is hands-on from end to end. Every module closes with something concrete you built yourself, and the course finishes with a complete campaign ready to launch, plus the dashboard to measure it.

Programme modules

1. Mapping AI across marketing — where AI adds real value, where it wastes your time, and a practical test for choosing a tool before you pay for it.
2. Prompt engineering for marketers — from a vague request to publish-ready output: prompt structure, context, acceptance criteria, and review.
3. Market research and competitor analysis — extracting market position, competitor placement, and messaging gaps from public sources.
4. Personas and the customer journey — personas built on real data rather than guesswork, mapped onto the stages of the buying journey.
5. Content strategy and the editorial calendar — from content pillars to a monthly calendar a small team can actually deliver.
6. Visual content and short-form video — professional marketing images and clips with no design or editing background required.
7. Paid advertising — writing ad copy, generating enough variants for a valid test, and designing A/B tests whose results you can trust.
8. Automating customer service and replies — an automated reply path on social platforms that holds the brand’s tone and knows when to hand off to a human.
9. Analytics and performance measurement — reading campaign data, building a short weekly report, and deciding whether to stop or scale.
10. Capstone project — a complete campaign from plan to measurement dashboard, presented and critiqued in the final session.

How it runs

The programme runs live online (not pre-recorded): 8 sessions over 4 weeks. Each session is three hours and includes hands-on work on real tools, with a short assignment between sessions reviewed at the start of the next one.

Digital marketing specialists and campaign managers.
Founders and small-business owners running their own marketing.
Marketing and sales teams looking to raise operational efficiency with AI tools.

Enable the participant to build an AI-powered marketing system, not to operate a single tool.
Build the skill of writing prompts that produce publish-ready output without a rewrite.
Move marketing analysis from personal impression to actual audience and competitor data.
Cut visual and ad production time to a fraction of its current level while holding brand identity.
Build a durable capability to measure each campaign's impact and decide to stop or scale on the numbers.

Design and build a complete AI-supported ad campaign from planning through execution.
Analyse target audience behaviour precisely and build personas.
Produce visual content and marketing video without advanced design skills.
Automate customer support and replies across social platforms.
Analyse ad data and measure performance in real time to make sound marketing decisions.