For a Fashion Retail Industry Company

Fashion and Retail Industry

Overview

The client is a prominent Egyptian construction and infrastructure company with over 1,500 employees, delivering large-scale residential, commercial, and public sector projects. Known for its technical capability and long-standing market presence, the company plays a vital role in Egypt’s national urban development efforts. Despite a strong technical foundation, the client began experiencing recurring performance challenges across project execution roles—particularly among Project Directors, Project Managers, and Construction Managers. The leadership team identified gaps in planning, stakeholder engagement, project delivery timelines, and execution accountability. These challenges were affecting client satisfaction, profitability, and project continuity. Previous training initiatives focused primarily on operational topics but failed to address strategic leadership, structured project management, and field-level task execution, all of which are critical to on-time, on-budget delivery. The client engaged Brightn Consulting to develop a customized leadership and performance development journey aligned with the company’s complex project demands.

The Challenge

After a series of discovery and assessment meetings, and performance reviews, Brightn identified five critical issues:

  • Strategic Disconnection at the directors’ level, resulting in reactive planning and unclear direction.
  • Poor Stakeholder Management, especially with external consultants, regulators, and project owners.
  • Inconsistent project planning and failure to anticipate Delivery Risks.
  • Project Managers lacked a Professional Project Management structure and tools.
  • Construction Managers demonstrated weak Task Management, site Leadership and Control, and Daily Accountability

These issues contributed to chronic delays, cost overruns, and unmet project expectations.

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The development program was designed for the company’s core execution and leadership roles across active construction projects. These participants were selected based on their direct impact on project planning, stakeholder coordination, and site performance. The primary target groups included:

Target Participants:

Project Directors

Responsible for overall project strategy, high-level planning, and stakeholder alignment across departments and clients.

Project Managers

Leading day-to-day project execution, timeline management, resource allocation, and coordination between technical and on-site teams.

Construction Managers / Site Managers /Engineers

Overseeing field operations, subcontractor supervision, task execution, safety, and team performance on construction sites.

The Solution

Leading Construction Projects Roadmap

Track 1: Project Directors – Strategic Planning & Oversight

  • Workshop 1: Strategic Planning in Large-Scale Construction Projects
  • Workshop 2: Stakeholder Mapping & Engagement Strategies
  • Workshop 3: Risk Mitigation & Scenario Planning
  • Workshop 4: Advanced Projects’ Leadership

Track 2: Project Managers – Professional Project Management

  • Workshop 1: Professional Project Management (PMP)
  • Workshop 2: Managing Cross-Functional Teams On-Site
  • Workshop 3: Milestone Tracking and Budget Adherence

Track 3: Construction Managers – Leadership Foundations

  • Workshop 1: Foundations of Management & Supervisory Skills
  • Workshop 2: Daily Task Planning, Delegation & Time Control
  • Workshop 3: Stakeholder Engagement at Site Level
  • Workshop 4: Problem Solving & Field-Level Decision-Making

 

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Customization and Delivery

Brightn’s delivery model was built on practical, experiential learning designed to mirror the realities of construction project environments. This approach ensured that participants didn’t just learn new concepts—they practiced and applied them immediately.

a person holding a book

Simulations

  • Participants engaged in sprint-based simulations using real project data, allowing them to experience agile decision-making, sprint planning, and stakeholder management in a controlled, risk-free environment.

Instructor-Led Sessions

  • Expert facilitators delivered focused modules on Agile principles, delegation, and communication, guiding participants through best practices, frameworks, and interactive demonstrations.

Interactive Planning Tools

  • Participants worked hands-on with Gantt charts, milestone trackers, task log templates, and project dashboards to strengthen planning discipline and execution visibility.

Case Studies

  • Real-world case studies drawn from recent delivery successes and failures within the company were used to ground discussions, stimulate problem-solving, and generate actionable insights.

The Outcomes

Following the implementation of the customized leadership and sales management programs, the client observed significant improvements across multiple dimensions of their sales organization:

A: Participants’ Feedback

  • “This was the first time training directly mirrored what we face on-site. The scenarios were real, and the tools we used now live in my daily workflow.”
  • “Having access to real-time coaching while leading an active project made a huge difference. I could adjust my planning and team approach immediately.”
  • “The delegation and accountability tools helped me manage my team more effectively, especially across subcontractors and cross-discipline teams.”

B: Learning & Development Manager Feedback

“What impressed us most was how practical and embedded this program became in our project operations. It wasn’t a theoretical leadership course—it was a real-time transformation. We saw immediate improvements in how our project managers planned, delegated, and led their teams. Brightn understood our industry, our challenges, and our people. This program set a new benchmark for how we develop leadership in construction.”

— Khaled Mohsen, L&D Manager

 

 

Conclusion:

This engagement demonstrates Brightn’s expertise in delivering context-specific, tiered leadership development for the construction sector.

By targeting both strategic foresight and executional discipline, the program bridged the critical gap between planning and delivery—resulting in stronger leadership, better coordination, and more reliable project outcomes.