Brightn conducted the Training Needs Assessment (TNA) involving site visits, performance data review, and stakeholder interviews, which revealed the following core challenges:
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The key challenges were:
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These challenges had a tangible impact on service levels, stock availability, and missed growth opportunities in key markets.
Target Participants:
The program targeted the company’s critical execution leadership layers, responsible for bringing plans to life on the ground. This included:
Brightn designed a tailored development program titled:
“Leading with Agility: Driving Execution in FMCG Operations.”
The goal was to shift behaviors from transactional management to proactive leadership, building the mindset, habits, and collaboration skills needed for agile, high-performance execution.
The engagement began with a contextual discovery phase, including:
The solution included:
From these insights, Brightn built an Integrated Development Plan to unify execution leaders across departments.
The Development Roadmap:
Program Themes:
Brightn delivered the program through a Blended and Experiential Model, ensuring that the learning was rooted in real operations and immediately applicable.
Each participant built and executed a 90-day performance improvement plan, aligned with their direct responsibilities and team KPIs.
A: Participants’ Feedback
Feedback from participants highlighted a shift in both mindset and action:
B: Client Feedback
“What set this program apart was how embedded it became in our business—not just in content, but in behavior. Our managers didn’t just attend a workshop; they applied the learning on the ground, with visible performance shifts in key regions.”
— L&D Manager
“We’ve worked with several providers before, but Brightn delivered something different. The strategic alignment, practical delivery, and integration with our performance tools created a development journey that produced real ROI. This program raised the bar for leadership capability in our field teams.”
— HR Director
Conclusion:
This case illustrates Brightn’s strength in connecting leadership development to tangible operational outcomes in the FMCG sector.
By focusing on agile execution, data-driven leadership, and field accountability, Brightn helped the client move from firefighting to performance leadership—delivering faster, more coordinated results across the commercial value chain.
